The Spa and Sauna Co. Wins Aqua 100 Award

Friday, March 15th, 2024

The Spa and Sauna Co. has won the 2024 Aqua 100 award from Aqua Magazine, recognizing the best pool and spa dealers in the industry. The company has grown from a one shop location in San Jose, California, to six convenient showroom locations and several dedicated warehouses, serving Nevada and California. The Roots of the company go back to the Early Days of the Portable Hot Tub Industry itself, with company co-owner Shelley Clark’s father, David Ingram, building one of the first Portable Spas. Shelley Ingram-Clark started with the family business in 1983. Scott Clark began working in the hot tub industry in the late 1980s, selling hot tubs at a Hot Spring Spa/Finnleo Sauna dealership in the Bay Area. Scott and Shelley opened their first store in Reno in 2002. Today, The Spa and Sauna Co. includes many convenient store locations in Nevada and California. The Spa and Sauna Company has won awards for their customer service, innovation, and innovative products.

This blog summary was generated by AI. 

By Laura Varnon, Marketing & Special Projects Manager

The Spa and Sauna Co. won the 2024 Aqua 100 award from Aqua Magazine this year! The award recognizes the best pool and spa dealers in the industry. To date, over the past several years, 60 spa and pool dealers have won this award.

The Spa and Sauna Co. submitted a written application, photos, and a video, explaining its History, Core Philosophy, Customer Service, Store Design, Charitable Contributions and more. An independent panel of judges evaluated and selected this year’s winners.

“Each company should be very proud to have been selected as an inductee into the AQUA 100, as the national competition evaluates each business on a variety of measures,” says AQUA Magazine Executive Editor Scott Webb. “This is a very high honor in pool and spa retail, and we are very proud to shine a light on their success and hard work.”

Read Excerpts from Our Nomination Below

Spa and Sauna Co. History

The Spa and Sauna Co. has grown from a one shop location, originally in San Jose, California, to a business with six convenient showroom locations and several dedicated warehouses, serving Nevada and California.

The Roots at The Spa and Sauna Co. run deep. In fact, they go all the way back to the Early Days of the Portable Hot Tub Industry itself, with company co-owner Shelley Clark’s father, David Ingram. Back in 1976, in El Cajon, California, Ingram, one of the Pioneers of the Hot Tub business, started building one of the first Portable Spas. Since those early days in the Hot Tub business, we have taken pride in offering the Best Overall Customer Experience to our Hot Tub customers.

Shelley Ingram-Clark, David Ingram’s daughter, started with the family business in 1983. She has rolled fiberglass, worked in manufacturing, handled accounting and marketing, and later worked as a sales rep. She knows the hot tub industry inside and out.

Later, in 1999, the Ingram family sold Caldera Spas to one of the largest manufacturers of hot tubs today, Watkins Manufacturing, now known as Watkins Wellness. Watkins Wellness is The Spa and Sauna Company’s primary spa and swim spa manufacturer.

Scott Clark began working in the hot tub industry in the late 1980s, selling hot tubs at a Hot Spring Spa/Finnleo Sauna dealership in the Bay Area. In 1990, he opened his own store, in San Jose, called South Bay Spa and Sauna, marking the beginning of The Spa and Sauna Co. as it is known today.

Scott and Shelley met when Shelley visited his store as a sales rep. They married in 2000.

After a brief period working traveling spa shows, the family and business settled in the Reno area in 2002 and opened their first Reno area store together, The Spa and Sauna Shop.

Quick growth occurred between 2013 and the present, with new store locations opening every couple of years, initially in the Reno area, and later in different geographical regions serving California and Nevada.

  • Reno Hot Spring Spas – Reno (2013)
  • The Spa and Sauna Co. – S. Reno (2015)
  • The Spa and Sauna Co. – Sparks (2017)
  • The Spa and Sauna Co. – Santa Cruz (2019)
  • The Spa and Sauna Co. – San Jose (2019)
  • The Spa and Sauna Co. – Carson City (2021)
  • The Spa and Sauna Co. – Las Vegas (2023)

These days, even with many convenient store locations and several warehouses to operate, you’re just as likely to find Scott moving hot tubs or setting the showroom floor, as you are to find him talking to team members or planning for future endeavors. It’s easy to see his passion for all parts of the hot tub industry.

Scott and Shelley’s children are involved in the business, too. Nick Clark participates in the hot tub industry, while Joey Clark is now the Service Technician Supervisor in Reno. Jacob Clark works within the service department in the Reno stores as well, and Carlee Clark stops in from time to time, but is still attending school.

Core Philosophy

The Spa and Sauna Company’s Core Philosophy is to Enhance our customers’ Space, Homes and Lives with the Premier Home Leisure and Wellness Products, while embracing innovative ideas, processes and technology and serving our customers with integrity, effectiveness, and competency.

Customer Service

Our entire team takes customer service seriously and we’ve won awards for it over the years.

We have a dedicated customer service team of two Customer Engagement Reps who follow up with our customers after their hot tub purchase to make sure they are having the best possible customer experience, from sales through delivery and into their ownership experience.

The Spa and Sauna Co. also receives many 5-star reviews from customers on Google.

Store Design

Our stores have a similar feel, regardless of which city you might be in. The layout of The Spa and Sauna Co. stores makes sure that dozens of hot tubs can be viewed at all times. Whether you are in a store in Reno, Sparks, Carson City, Las Vegas, Santa Cruz or San Jose, you can tell you are in a Spa and Sauna Co. store.

Team Philosophy

Our team follows the philosophy of Marcus Sheridan, “They Ask, You Answer.” We try to provide as much information about hot tubs as possible in the store, and through our website, blogs and video content.

Our marketing team has won many awards, including the Alice Cunningham Marketing Award from Caldera Spas and Hot Spring Spas two years in a row, including its inaugural year in 2019 and again in 2021.

Other Activities – Charitable Giving

Our team enjoys giving back to the community. This year we donated two hot tubs to veterans and a hot tub to a local Make-A-Wish child. We also participate as a Toys for Tots drop off location at many of our locations, sponsor local sports teams, and donate to organizations such as Big Brothers and Big Sisters and the Children’s Miracle Network, and more.

Since 2018, we have donated a total of six hot tubs to veterans through the Hot Tubs for Heroes program. Our entire team gets to vote on who those recipients will be, and appreciates the opportunity to support our local veterans.

Future Plans

We intend to continue to Enhance the Spaces of our customers’ homes for many years to come.

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Hot Tub Donated to Carson City Veteran

Thursday, November 30th, 2023

The Spa and Sauna Co. and Wish for Our Heroes have teamed up to award a local veteran, Kelly Kollar, a free hot tub as a thank you for her military service. Kelly served in the Navy from 1986 to 1993 and currently works remotely for the Defense Health Agency in Washington, D.C. The Hot Tub for Heroes program, a partnership between The Spa and Sauna Co., Sundance Spas and the charity Wish for Our Heroes, has donated nearly 100 hot tubs to veterans and their families. Kelly, who had back surgery previously, is looking forward to the soothing therapy a hot tub can provide and using it to relax before going to sleep. The Spa and Sauna Co. has donated all 6 of the Hot Tubs for Heroes that have been donated in Nevada.

This blog summary was generated by AI. 

By Laura Varnon, Marketing & Special Projects Manager

The Spa and Sauna Co., spa manufacturer Sundance Spas, and the charity Wish for Our Heroes have teamed up to award a local veteran, Kelly Kollar, a free Sundance spa as a small thank you for her military service.

Kelly, who lives in Carson City, served in the Navy from 1986 to 1993 working in Naval Intelligence, maintaining equipment.

She currently works remotely for the Defense Health Agency in Washington, D.C., in a communications role.

About Hot Tubs for Heroes

Family and the military go hand in hand for Kelly.

Kelly visited our showroom on Veterans Day Observed with her daughter, Alex, who nominated her, and her son-in-law, Pat, who has been in the Air Force Guard for 15 years.

She and Alex joke about which their favorite branch of the military is, Navy or Air Force.

Kelly’s father was in the Navy and she refers to herself as a Navy Brat who moved around a lot as child.

“I wanted to be just like my dad,” she said.

However, for her home means Nevada, as she has spent much of her adult life in Lake Tahoe or Carson City. She also has been an active volunteer with her church, LifePoint Church.

She has 3 adult children and 3 grandchildren, who all live in Carson City, as well.

“My mother is the most caring, supportive, kindest, giving person I know” Alex wrote in her mother’s nomination letter. “She was in (the Navy) for 7 years and has the most incredible stories. Thank you for your time to read my nomination for her. I know there are so many amazing individuals who have sacrificed and deserve this opportunity. I thank you for considering my mother as one.”

During her time in the Navy, Kelly was stationed in Florida and California. She had orders to go to Italy, but as a single mom, stayed stateside.

Kelly, who had back surgery previously, is looking forward to the soothing therapy a hot tub can provide, as well as using it to relax before going to sleep.

“For a long time my mother has had back pains and aches. This would help her be able to relax more and help with her pain,” Alex wrote in her nomination letter.

Hot Tub Donation Day

Kelly, now 61, was awarded a Sundance Hamilton 780 Spa.

“I feel like I don’t deserve this,” she said, while watching The Spa and Sauna Co. Delivery Crew deliver and position her spa in the backyard, right below her apple tree and facing a beautiful mountain view. “I’ve spent my life trying to help others and it feels awkward in reverse.”

Her delivery required a crane for installation, which was generously donated by Freedom Crane Service, a company that The Spa and Sauna Co. often refers to customers.

The Spa and Sauna Co. also gifted Kelly a Sundance Spas bathrobe, a Wish for Our Heroes beanie hat, a Sundance Spas water bottle and two military themed rubber duckies, which she seemed to really enjoy. After receiving them, she gave her daughter a big hug.

Before the donation, Kelly visited us in the showroom. She had a chance to meet with The Spa and Sauna Co. team members, who coordinated her hot tub donation and those will assist her with caring for it.

The Spa and Sauna Co. was able to make two Wish for Our Heroes donations in 2023, making one earlier this year to Jason Kirmel-Long of Dayton, who had also served in the Navy.

“The Spa and Sauna Co. is thrilled to be able to participate in this great partnership, with Sundance Spas and Wish for Our Heroes,” said company owner Scott Clark. “We really get a chance to enhance the lives of deserving veterans in our community. We hope Kelly and her family enjoy their Sundance Spa for many years to come.”

If you’d like to nominate yourself or you know a deserving veteran or active duty member, nominate them here.

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We’ve Rebranded

Monday, January 3rd, 2022

The Spa and Sauna Co. recently went through a rebrand, creating a new logo, that enhances and solidifies our mission, vision and values, while also embracing our past, and allowing us to move forward.  

We’ve developed a new logo, that includes our new tag line, Enhance Your Space.  

Our new logo maintains important features from previous logos and will unify the company image across all our current and future locations. Don’t think of this as a re-brand, think of this as an Enhancement! 

Our Enhanced Mission, Vision and Values

Our Mission is:  

To Enhance your Space, enhance your home and enhance your life with our unique selection of Premier Home Leisure and Wellness Products, offering an exceptional ownership experience. 

Our Vision is:  

To embrace innovative ideas, processes and technology to enhance the customer experience of all those we serve. 

Our Values are:  

To operate with integrity, effectiveness and competency to ensure an enhanced customer experience. 

How Will The Spa and Sauna Co. Do This?

The COVID-19 pandemic has demonstrated the importance of having a space to be comfortable in. It has also given us as a company an opportunity to demonstrate we are a step above the rest when it comes to cultivating that space. We enhance the homes, style, and life of our customers by offering them the best service and selection of products to make their space one they look forward to spending time in. 

We will Enhance Your Space, by providing you with the premier Home Leisure and Wellness items for your home. We will sell, deliver and service the best luxury Hot Tubs, Swim Spas, Saunas, BBQs and more. 

We will Enhance Your Life, by providing you with the opportunity to enjoy your space, using The Spa and Sauna Co. products, either alone or with your family, friends and loved ones.  

We will Enhance Your Ownership Experience, by providing the best sales, customer service, service and learning opportunities available for the home leisure equipment products we sell, including Hot Tubs, Swim Spas, Saunas, BBQs, and more.  

A Bit of History

The Spa and Sauna Company has roots going back to 1990 when Company Owner Scott Clark opened his first store, South Bay Spa and Sauna in San Jose. CA. After marrying Shelley Ingram-Clark in 2000, the company moved to Reno. NV in 2002 as The Spa and Sauna Shop.  

But the hot tub story for the Ingram-Clark family goes back even further, to 1976, when Shelley’s father David Ingram, started building what has become one of the Leading Brands of Portable Spas manufactured today – Caldera Spas. 

Fast track to 2013 and a second Reno store opened, Reno Hot Spring Spas and Billiards. In 2015, a third Reno store was added – The Spa and Sauna Co. or The Spa and Billiards Shop. In 2017, that original store location became a warehouse and The Spa and Sauna Shop moved to Sparks. In 2019, 2 stores in San Jose and Santa Cruz were acquired, Hot Spring Spas of Santa Cruz and San Jose. Those stores had a history in the community that dates back to 1976, even using the name Pacific Water Works for a time, before becoming Hot Spring Spas of Santa Cruz and San Jose.  In 2020, a store that had been closed due to the COVID-19 pandemic was relocated and allowed us to double the size of our Reno flagship location at 9748 S. Virginia St. In Reno. In 2021, The Spa and Sauna Co. – Carson City opened.  

You can check out all the information about all of our stores hereAnd if you’re interested in the complete history of The Spa and Sauna Co. and all hot tubs, check out our blog here 

Now with six stores in two states, and a variety of hot tub and swim spa brands to choose from, it became clear it was time to unify our branding and our message at all of our current, and all of our potential future, locations. Moving forward all of our locations will be The Spa and Sauna Co.  

Enhance Your Home, Enhance Your Experience, Enhance Your Wellness, Enhance Your Community

We’ve already created optimal ownership experiences, but we want to Enhance them even more.  

Here are some highlights from the favorite things we have done to build The Spa and Sauna Co. Brand thus far: 

Enhance Your Home – We sell only the best in Hot Tubs, Swim Spas, Saunas, BBQs and Pool Table/Gameroom Equipment. We have hundreds of happy customers.

Enhance Your Experience – We’ve won dozens of awards over the years for our Sales Volume, Customer Service, Customer Satisfaction, Marketing, Wellness and more! Check out all the details here To do this, over time we have cultivated the best team of sales, service, marketing and administrative professionals you could ask for and we encourage them to enhance their learning to give you the best ownership experience day after day, year after year. As we grow, you grow with us!  

We have an Online Store for all of your after-purchase Hot Tub, Swim Spa, Sauna and BBQ care purchases. We believe your shopping experience after your primary purchase should be just as good as what happens in the showroom. Shop here   

We’ve created blog resources and learning center resources, and a YouTube channel to provide all the searchable written and video resources you may ever want. Check out our YouTube channel here. 

We also have ownership resources and more!  

Enhance Your Wellness and Your Life – We’ve enhanced the wellness of our customers, by encouraging our customers to use their hot tubs every day. We even have a form they can fill out online to win prizes if they complete our 30 Soaks in 30 Days Challenge. Our customers use their hot tubs daily and tell us it makes their lives better! They have told us using a hot tub every day has meant they have time to:  

  • Reconnect with their families 
  • Reduce stress
  • Rediscover hobbies that became painful over time 
  • Rehabilitate achy muscles 
  • Sleep better 
  • Reduce visits to chiropractors and massage therapists

Learn more about our Wellness Challenge, or complete it online, here   

Enhance Your Community – We’ve given back to our community, whether it’s by participating, or lending a truck, to local parades, sponsoring duck races to support the Humane Society or even serving as a drop off location for Toys for Tots, or supporting local athletes.  

We also support local veterans, and since 2018 have donated 3 hot tubs to deserving local veterans in Reno and Sparks, in conjunction with a spa manufacturer and the charity Wish for Our Heroes. We are currently searching for our next recipients. Read more and even nominate a deserving veteran, or yourself, hereOur first recipient once told us this program seemed too good to be true, but it isn’t. We love giving back to our community and supporting our local community.  

We recently checked in with our first 2 Hot Tub for Heroes recipients, Daniel Rogers of Reno and Kevin Vogt of Sparks. They were awarded hot tubs in 2018 and 2019.  

Both said they are still enjoying their hot tubs after all these years, and enjoy working with a company that gives back to its community.  

Speaking of the donation process, Kevin said “The process from start to finish was super easy. I mean, you guys set everything up. You came, you did all of it. Any questions I had, there’s always been someone there to answer it for me. New hot tub owner, myself, there’s a lot I didn’t know and every time I ran into something I couldn’t really troubleshoot myself, I’d call you guys and I’d get an answer immediately.”  

The Spa and Sauna Company looks forward to making many more donations to local veterans.  

Through these efforts, we’ve built long-term lasting relationships with people in our local communities, and we appreciate every single one of them.  

Moving Forward

The Spa and Sauna Co. is more than the brands we sell, and even the products we sell. The Spa and Sauna Company is part of your lives – your enhanced lives, if you will. We can’t wait to help you Enhance Your Space, Enhance Your Home and Enhance Your Life. We’ve been proud to be a part of your lives since 1990 and are looking forward to a great future together!  

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